words // Brennan Hiro Williams

With the music portion of SXSW kicking off next week in Austin, Texas, PUMA will launch the new PUMA Social Truck. An extension of the PUMA Social Club, the Social Truck includes everything from drinks and music to mini air hockey games -- "everything you need to celebrate the state of play and bring out some friendly competition." Musical guests include Hands, Quantic & Alice Russel, Benjamin Francis Leftwich, Cris Cab, We Are Serenades, Hollywood Holt and RES.

The festivities start on Wednesday, March 14, and last until Saturday, March 17. If you're planning on attending SXSW, be sure to stop by.