words // Brandon Richard
via Press Release
After a successful five-year run of integrating their Nike+ training platform into running footwear, Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences that connect digitally and enable footwear with interactive mobile applications to deliver a revolutionary experience. Since launching in 2006, Nike+ has grown into a community of six million connected athletes and will expand with the recent launch of the Nike+ FuelBand, a wrist-based performance tracking device.
Nike+ Training transforms your day-to-day workout routine into something fun. The experience combines the appeal of gaming with high-intensity workouts to create the perfect training companion.
The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.
Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.
Both experiences utilize a new Nike+ Pressure Sensor built into each shoe that gathers information about the wearer's movement and transmits the data to their phone wirelessly. Then, it is translated into different metrics delivering previously unknown information about either their workout or their game.
New Nike+ technology was unveiled at an event in New York hosted by Nike, Inc. President & CEO Mark Parker. The event was attended by U.S. sprinter Allyson Felix, Super Bowl Champion Victor Cruz and boxing world champion Manny Pacquiao.
“Nike+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete,” said Parker. “It’s about much more than a shoe. It represents a shift for Nike from product, to product + experiences.”
Nike+ Basketball measures how high, how hard and how quick players play the game via the ‘Track My Game’ mode. The NIKE+ enabled basketball shoes track information on every movement during the game and deliver back information to the user, giving them a basis from which to improve. Messages from Nike Basketball players and coaches provide motivation when goals are reached. The experience also offers ‘Showcase’ mode, a feature that allows players to record a dunk and superimpose their live data on the video, which can then be shared with their friends via social media.
“I think Nike+ Basketball will change the game,” said LeBron James. “Giving every player access to this level of information will have a huge impact on the way players train and play the game.”
“When you're growing up and playing the game of basketball, your friends are your competition,” said James. “Young players will be excited to track their stats to earn bragging rights or showcase their best plays on video. They’ll be anxious to get back out on the court to improve their stats.“
Nike+ Training features insight from some of the world’s top athletes including Rafa Nadal, Manny Pacquiao, Allyson Felix and Hope Solo. The Nike+ Training experience makes elite level training available to everyone and turns strenuous workouts into somewhat of a game.
The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day's workouts and challenges with.
Workout statistics can be shared and compared with friends via social networks allowing users to challenge each other and compete to top the Leaderboard.
The first Nike+ enabled Basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James this summer. The first Nike+ enabled Training shoes will be the Lunar Hyper Workout+ for Women and the Lunar TR 1+ for men.
All three shoes to feature the new Nike+ technology are part of the Lunarlon collection, which combines advanced Nike Flywire technology with a sports specific Nike Lunarlon cushioning system.
All styles of the Nike+ enabled footwear will be available and at retail June 29, 2012, in the US, UK, France, Germany and Mainland China.