words // Brandon Richard
images // Zac Dubasik
Treating Orange County fans to the ultimate Jordan experience, the Air Jordan 2012 Flight Lab has set up shop at Florida Mall in Orlando for NBA All-Star Weekend. Within the mobile retail station, customers are given the opportunity to explore the Air Jordan 2012's interchangeable technology through a series of interactive training drills. Tour guides and a series of videos featuring Jordan Brand signature athletes Dwyane Wade, Carmelo Anthony and Chris Paul provide guests with insight into the brand's latest flagship release.
Exclusive to the Flight Lab are Air Jordan 2012 inner booties inspired by some of the sneaker line's most popular colorways, such as the "Cement" Air Jordan III, "Infrared" Air Jordan VI and "Concord" Air Jordan XI. The booties are displayed in cases that feature text detailing the significance of the color to the historic franchise.
Outside of the lab, customers have the opportunity to put the new Air Jordan 2012 and its various flights to the test on a Jordan Brand outdoor basketball court.
Read on for a closer look at the Air Jordan 2012 Flight Lab and stick with Sole Collector for more 2012 NBA All-Star Weekend coverage.