words // Brandon Richard
via Press Release
Fresh from Nike's famed Innovation Kitchen and Sports Research Labs is their latest discovery - Dynamic Fit. The new technology is said to eliminate the space between the foot and shoe for unparalleled comfort, no matter foot size or shape. Along with soft Lunarlon cushioning, a supportive heel clip and Dynamic Support stability system, the Nike LunarEclipse+ 2 pushes innovation to limits that helps runners achieve their full potential.
To bring the new technology to life, Nike teamed up with renowned makeup and body paint artiest Joanne Gair to interpret the concept artistically. With her passion and attention to detail, Joanna was a natural collaboration choice for the Nike tea. Like the brand, she obsesses over every aspect of craft and design.
Read on for a look at Dynamic Fit in action, as well as a behind-the-scenes look at Joanne Gair's creative process.