words // Brennan Hiro Williams

UNKNWN, a new retail venture owned by NBA superstar LeBron James, opens its doors today at the upscale Aventura Mall. The shop carries an impressive brand list, featuring labels like Band Of Outsiders, A.P.C., Phillip Lim, Original Fake, Comme des Garçons and Maiden Noir, in addition to a topflight sneaker selection. 

LeBron hired a strong team to conceptualize and operate UNKNWN, including some of his most trusted Akron allies and Chris Julian of Fruition fame. Check out the video below for some of Julian's insight on UNKNWN leading up to today's grand opening. 

Stay tuned to Sole Collector for much more on the grand opening of UNKNWN.