New Balance "Where Are You Running to Next? Featuring DJ Irie

words // Brandon Richard

The fifth installment of New Balance's "Where Are You Running to Next?" video series takes us to Miami, where DJ Irie joins previously spotlighted DJs including DJ Mars, Clinton Sparks, Rich Medina and Don Cannon.

Irie's passion for spinning came into play while attending boarding school in Jamaica, where what started out as a hobby transformed into a way of life. After school, the Miami-native returned home looking to make his dream of DJing professionally a reality. Today, Irie is a notable part of Miami's world-renowned party scene and has the number one mix-show on Miami's WEDR 99 JAMZ.

Check out DJ Irie's video on New Balance's Microsite, which features his own take on the Custom 574 sneakers.