words // Brandon Richard

With the increasing concern over the legitimacy of early releases, another interesting variable is being thrown in next year - the introduction of an all-new box label design. Switching up from the look that is been in place since 2006, the Jordan Brand's new box label comes in a Chicago-like red and white color scheme with adjusted fonts used for the numbers and lettering.

It appears that we'll be seeing the change in effect starting early next year, as this box label belongs to the upcoming "Cement" Air Jordan Retro 4.

Jordan Brand 2012 Box Label

via el-store