words // Brennan Hiro Williams

Last weekend, Converse held a special event at JUICE Shanghai to launch the Undefeated for Converse First String holiday product line, carried for the first time in China. 

The event marks the collection's formal introduction to the growing Chinese market., where the collection will be carried exclusively at JUICE.

Undefeated's Eddie Cruz, James Bond and KB Lee, along with Converse Director of First String Ian Ginoza, made the trip across the Pacific, joining JUICE's Edison Chen and Kevin Poon at the launch event. Additional guests included top models Paris Gao, Ann Wang and Ming Fei Ni, along with famous Japanese photographer Yasumasa Yonehara.