When it came to insta-icons like the original Air Jordan XI, a photo and a phone number was really all the info we needed.
words // Nick DePaula
During the mid 1990s, Nike was producing sneakers so beautiful that the marketing campaign to help sell them consisted of only two things.
1.) A photo of the shoe.
2.) A phone number for more info.
Was it supreme arrogance and belief in the product? Probably.
But when it came to insta-icons like the Air Jordan XI, we really didn't need any further convincing.
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