words // Brennan Hiro Williams
After a brief hiatus, Benny Gold's seasonal Doughboy New Era returns this season with a re-tooled emblem.
A cease and desist order from the Birmingham Barons, the Double-A affiliate of the Chicago White Sox (and former baseball home of Michael Jordan), effectively discontinued the production of Benny's original Doughboy New Era, a design inspired by Ice Cube's character in the film Boyz n the Hood.
After some re-tooling, incorporating the number 16 from the Benny Gold flagship's address, the Doughboy returns this season in three colorways. The hat is available now at Benny Gold's San Francisco retail headquarters, and soon online. Check out bennygold.com for more info.