words // Brandon Richard
Earlier today, basketball sneaker and apparel company Athletic Propulsion Labs sent out an e-mail teasing a special announcement for next Wednesday, October 19th. If you're keeping score at home, that will mark exactly one year since the company made national headlines for having their Concept 1 model legitimately banned by the NBA due to providing an "unfair competitive advantage." Since then, the brand has introduced a second model called the Concours and signed Team Flight Brothers to an endorsement deal.
What will next week's announcement reveal? A new model is the first thing that comes to mind, but there are other possibilities. New colorways of existing models? A major endorsement deal outside of the NBA? Let us know what you think in the comment section below.