words // Brandon Richard
The only way to create real change is to take an aggressive approach and commit to it. That's been the case with Under Armour's involvement in basketball footwear, which started last fall with the introduction of their first basketball shoe lineup, led by Brandon Jennings' signature Micro G Black Ice. UA has added some new faces this offseason and figures to be a major player for free agents moving forward, but Jennings will forever be the pioneer of the brand's basketball range. Following what was started with the Black Ice last season, Under Armour and Brandon Jennings are preparing to launch his second signature shoe, the Bloodline.
Inspired by Brandon's upbringing and Gardena, California roots to where he is today, the Bloodline features a full-grain leather and mesh build with a midfoot support strap for lockdown support. Reflective detailing increases visibility, while UA's trademark Micro G cushioning provides a light and responsive ride. Finishing off the look below is a one-piece translucent rubber outsole with multi-directional pattern for exceptional lateral and linear movement.
The Bloodline, which will retail for $100, will launch in Black/Red on November 4th. Stick with Sole Collector for more updates.