words // Zack Schlemmer
Most would agree that Reebok's greatest contribution to sneaker innovation is the Pump system. This is an awesome commercial featuring the original Reebok pump basketball shoe, the Bringback, which debuted in 1989. This commercial also features NBA players and Reebok endorsees Byron Scott, Danny Ainge, Doc Rivers, Dominique Wilkins, and even coach Pat Riley.
It ends with a great quote by Doc Rivers which a lot of us can surely relate to: "Some people like BMW's, I like gym shoes."