words // Brandon Richard
There's a general thought that big men just aren't marketable enough to sell sneakers. Few can identify with the needs of a 7-footer in terms of performance footwear, and the shoes are often thought to be a little too bulky to succeed in a minimalist footwear era. However, adidas has taken an entirely different approach with Orlando Magic center Dwight Howard's signature line and we're really starting to see it pay off.
Last year, adidas Basketball turned heads with the introduction of the Superbeast, a lightweight SprintSkin-constructed sneaker that maintains stability for individuals who play a "bigger" game. Dwight plays the 5, but his athleticism and movements are comparable to smaller wing players, and the Superbeast perfectly suited his game.
This season, adidas will first lace the Magic Beast with the adiPower Howard, a shoe with a silhouette clearly inspired by the Superbeast. The adiPower Howard also features a SprintSkin and synthetic build with mesh windows strategically placed for ventilation in key zones. An injected EVA midsole provides long-term, lightweight cushioning. Z-Torsion allows for natural motion, while also providing additional support and stability. Completing the task below is a Cilia traction rubber outsole.
Here's a detailed look at the adidas adiPower Howard TB in Black/White/Light Grey. This style and other team colorways are currently available to purchase at Eastbay. Look for more colorways to drop later this fall.
Color: Black/White/Light Grey