words // Brandon Richard

via Press Release

Today marks the official launch of the new kit for Real Madrid, which is now available for fans to purchase at adidas retailers, the official Real Madrid team shop and other authorized distributors.

To celebrate the accomplishments in the club's history, adidas introduces gold trim and detailing to the Real Madrid kit for the very first time. Gold is spotted on the adidas logos, 3-Stripes and player names. The badge has an innovative 3-D design, which reduces the weight of the garment, giving it an added feature. This jersey gets back to the classic polo collar, which carries the initials of the club on the reverse side.

New shorts and socks have the same classic lines as the jersey and include the initials of the club: ”RM”.

This jersey features adidas’ exclusive Climacool Technology which ensures body temperature control and ventilation, thanks to the use of technically advanced fabrics.

adidas Launches New Real Madrid Kit for 2011-2012

adidas Launches New Real Madrid Kit for 2011-2012

adidas Launches New Real Madrid Kit for 2011-2012

adidas Launches New Real Madrid Kit for 2011-2012

adidas Launches New Real Madrid Kit for 2011-2012

adidas Launches New Real Madrid Kit for 2011-2012