words // Brandon Richard
Keds recently launched their "How Do You Do?" initiative, which finds them traveling across the country to see find out how the next generation of young people in various cities are inspired to do the things that they do. For each stop along the way, Keds has created a city-inspired shoe that will be sold exclusively at Keds, with a portion of the proceeds being donated to a local charity in each city.
The shoes will be on display within the traveling, canvas-wrapped shoe box, alongside a gallery of Keds sneakers and projections of documentaries showcasing the city’s local talents.
To help promote their new campaign through music, style and art, Keds has teamed with a group of tastemakers from around the country to produce three special webisodes. New York's DJ Lindsey and Other Music Co- founder Josh Madell discuss "How Do You Do Music?," Refinery29 editor-in-chief Christene Barberich talks "How Do You Do Style?," and Kansas City-based artist Peggy Noland discusses "How Do You Do Art?"
Here's a list of the cities on Keds' "How Do You Do" Road Chip. Listed beneath is the corresponding charity.
Austin, TX – Available Now!
Charity Partner: Austin Art + Music Partnership
Los Angeles, CA – Available April 19th
Charity Partner: Inner City Arts
Boulder, CO – Available May 2011
Charity Partner: BreakThrough Arts
Philadelphia, PA – Available June 2011
Charity Partner: Philadelphia: Mural Arts Program
Bloomington, IN – Available July 2011
Charity Partner: Indiana University Arts Department
NYC – Available August 2011
Charity Partner: Free Arts
Boston, MA – Available September 2011
Charity Partner: Artists for Humanity
Savannah, GA – Available October 2011
Charity Partner: SCAD Art Department
Lawrence, KS – Available November 2011
Charity Partner: Van Go Mobile Arts
Men's:
Women's:
