words // Brandon Richard
If you haven't noticed by now, Carmelo Anthony is pretty happy to be back in New York and the Jordan Brand is right there with him. Melo in the Big Apple creates new marketing opportunities for the brand and breathes new life into Anthony's most recently Jordan signature shoe, the Melo M7. As we reported earlier in the day, Melo debuted an all-new version of the M7 called the 'Advance' in last night's playoff opener against the Boston Celtics. The shoe, which features Hyperfuse and Flywire construction, will be available in several colorways this summer, starting with this limited edition "Welcome To New York" pack dropping in June.
Specially packaged in a polished wooden crate, the pack is based around the Jordan Melo M7 Advance in the Knicks colorway that Melo debuted last night. Also included are t-shirts and commemorative medallions symbolic of defunct subway tokens.
Though the packs be given to Melo's family and friends - you'll have the opportunity to get your hands on the "Knicks" colorway of the Melo M7 Advance. On June 1st, it'll be released in an extremely limited run of 144 pairs at select Niketown and House of Hoops locations.
Keep checking Sole Collector for the latest on this special Carmelo Anthony release.