Back in November of 2010, reality television star and entrepreneur Kim Kardashian joined her mother Kris Jenner by signing a deal to endorse Skechers Shape-Ups footwear and apparel. The Kardashians even have their own collection of more 'stylish' footwear selections, ranging from sneakers to boots to sandals, available to purchase on the website and in stores.
To promote the new deal with Kim and the Shape-Ups footwear line, Skechers made use of the biggest advertising opportunity America has to offer - the Super Bowl. In the "Break Up 2 Shape Up" commercial that debuted during the big game, Kim ditches her fitness trainer because of her new found love for Shape-Ups. Check out the clip below.
Skechers is also holding a Break Up 2 Shape Up contest where you can win a personalized workout with Kim Kardashian. Simply check out the Sweepstakes page at Facebook and follow the entry rules.