Carmelo Anthony "Do Whatever It Takes" Behind The Scenes

words_Brandon Richard

What started with the Jordan Carmelo 1.5 has led us to the Melo M7, the latest signature shoe for Denver Nuggets forward Carmelo Anthony. To advertise the new sneaker, the people over at Jordan are about to roll out another one of their eye-catching visuals. Before the official launch of the commercial, we have been given a behind-the-scenes look at the shoot. The name of the new campaign is "Do Whatever It Takes," and the commercial will feature Carmelo playing multiple roles. Check out the exclusive sneak peak, including a few words from the Melo Man himself.

via Jumpman23