Jordan Brand Celebrates Breakfast Club With Three Donations
Michael Jordan, Dwyane Wade, Carmelo Anthony and Chris Paul recognize twenty-three students and help present donations of $23,000 each to three local community organizations.
words_Nick DePaula images_Zac Dubasik Earlier this morning, Jordan Brand helped celebrate the conclusion of their Rucker Park Breakfast Club program by recognizing twenty-three outstanding students and making a donation of $23,000 each to the New York Urban League, YMCA Harlem and the Boys & Girls Club of Harlem. The donations will help provide study hall materials, computers, wi-fi access and scholarships to local students. Each of the students selected from the three centers had sacrificed their early mornings for the past ten weeks to take part in the training program and basketball skills camp. While they had spent their time learning about the value of dedication and setting goals, today was a bit more lighthearted, as they were treated to a loose scrimmage against NBA stars and Jordan Brand athletes Dwyane Wade, Carmelo Anthony and Chris Paul. For what it's worth, DWade wouldn't let anyone score and blocked literally every shot in the key. The Breakfast Club famously began after the 1989-1990 NBA season, when Michael Jordan asked his trainer, Tim Grover, to help put together an offseason conditioning regimen stressing endurance and stamina. He was joined by Scottie Pippen, Ron Harper and select teammates over the years for early morning workouts at his house, and a team-building breakfast afterwards. Using Michael's personal drive as inspiration for youth, Jordan Brand has since reintroduced the Breakfast Club concept as a component of their WINGS For The Future community foundation.