words_Brandon Richard While there is no cure for AIDS, there is medicine that improves and sustains life in existence. Though Africa only makes up 14.7% of the world's population, its is said to be home to 88% of people who are living with HIV and 92% of AIDS related deaths. In some cases, a matter of two pills a day can help some of these people live a long and productive life. That's where Nike and their RED initiative comes into play. As part of their ongoing efforts to increase HIV/AIDS awareness, Nike has released this new "Write The Future" video to show how a global movement can help eliminate AIDS. Watch out for a special appearance from Ivorian soccer superstar Didier Drogba.

via Nike Football