words_Brandon Richard This past Saturday, French sports apparel company Le Coq Sportif opened the doors to their flagship store in Paris. Trendsetters, hipsters, and journalists from everywhere swarmed the location to be part of the historical occasion. The faces of the brand, Yannick and Joakim Noah, were in the building to help kick things off. Food and drinks were provided, with the second floor of the shop housing a snack bar. The "Caravane du Coq" was parked on the outside providing guests with hot dogs and other refreshments. The audio entertainment was on hand as well, with DJs and bands offering up music throughout the night. Check some of the festivities out below and visit Le Coq Sportif for more photos. Le Coq Sportif 1 rue Montmatre 75001 Paris France via Le Coq Sportif