Yesterday, action sports footwear and apparel company DVS Shoe announced an exclusive licensing agreement with Diamond Supply Co. to produce a new line of custom footwear. Per the terms of the deal, DVS will assume responsibility for the design, production, sales, and distribution of Diamond Supply Co's footwear. Diamond will assist with the creative direction and marketing of the product. Podium VP Tim Gavin says working with Diamond was a natural fit for DVS. "We've done so many successful collaborations with Diamond over the years," says Gavin. "Moving into a licensing agreement with them was an easy transition and working with Nick as well as Jeron on a creative level like this is going to be really fun and interesting!" Diamond Footwear will target traditional skate distribution outlets as well as boutique and urban retail channels. A special launch project with Diamond Footwear will be released in the Spring of 2011, with the full line projected to launch in Fall 2011. via DVS