UCF & Nike Agree To 5 Year Deal
Marcus Jordan and the Knights team will wear Nike afterall.
words_Nick DePaula When Marcus Jordan stepped foot on the University of Central Florida campus last fall for his freshman year, he knew exactly what he was getting into before the Knights basketball season was even getting started. UCF was an adidas school, and the team was decked out in stripes for years. When the team's Media Day came, and the preseason soon followed, Marcus wearing his father's signature Jordans began to set off a firestorm and media frenzy nobody saw coming. "It's a level of importance with the Jordan Brand and my family," Marcus Jordan said on the team's Media Day. "It's no disrespect to adidas. I have a high level of respect for adidas, but I'm going to be wearing Jordan shoes. I'm wearing the adidas uniform and all my other UCF gear is adidas, but the shoes are going to be Jordan Brand." That didn't exactly work for executives at adidas, and soon enough, adidas had announced they no longer planned to renew their contract with UCF. To be fair to Marcus, the subject was originally brought up during his recruiting visits, and a local regional adidas rep told both Marcus and the school that he'd be allowed an exception to wear his father's brand. Once the story became national news, adidas' executives decided otherwise, and chose to end their agreement with UCF as a result. While many called for Jordan Brand to step in and take over the school's athletic footwear and apparel deal, the more appropriate action was of course parent company Nike taking over the on-field needs of the school's fifteen sports teams. The Nike and UCF partnership will officially begin June 1st, 2010 and run for five years, with the all-inclusive deal also extending to licensed shirts, hoodies and other items available for sale to the 50,000 large student body. "We had explored a number of different options with a number of different manufacturers and equipment providers and ultimately we have reached an agreement with Nike," said David Chambers, UCF executive associate athletic director. Now that the final chapter of the Marcus Jordan, adidas Basketball and UCF debacle appears to have come to an end, what do you make of the end result?