DJ AM x DJ Premier x Nike Sportswear
A specially packaged East vs West Pack from Nike Sportswear.
words_Nick Engvall Although we previewed both the DJ AM Dunks and the DJ Premier Air Force 1 over the last few weeks, a some important new details about the release have been announced since then. 100% of the proceeds from these launch events at Nike Sportswear in New York and Los Angeles will benefit the DJ AM Memorial Fund. So if you had reservations about scooping either pair, remember that it will go towards a good cause that will help those battling with addictions similar to what took Adam Goldstein from the sneaker community and the world last August. The 21 Mercer event in New York will be held on January 7th, while the event at The Montalban will take place on Saturday January 9th. At both of these events, the AM and Premier sneakers will be enclosed in a two-pack box. Included with the shoes will be Serrato vinyl that ties in to the colors used in each DJ's shoe. The shoes will launch individually, Saturday, January 9th at selected Nike retailers listed below. Nike Sportswear at 21 Mercer 21 Mercer Street New York, NY 212.226.5433 Nike Sportswear at The Montalban 1615 Vine Street Los Angeles, CA 323.461.0663 Other partners include: Blends, CM, DT, SD Bodega, Boston Concepts, Boston CRSVR, Santa Barbara Darkside, SF Dave's Quality Meats, NYC Kicks HI Proper, LB Shoe Gallery, Miami UBIQ, Philly UNDFTD, LA, SM, LV