Augmented Reality Pack by adidas Originals
Augmented Reality and sneakers meet with this Originals pack.
words_Nick DePaula Though I haven't been entirely up on the whole concept of "augmented reality," adidas Originals plans to drop this entirely tonal pack of four interactive shoes in the coming months. Each shoe has a special code along the tongue, that when held up against the owner's webcam will actually provide access to a virtual version of the adidas Original Neighborhood. CRAZY. Beginning in February and running through April, the adidas Originals Neighborhood will launch a new game each month, with the shoes serving as the game controller. Pretty impressive stuff, and taking footwear into a new realm once again. Look for the virtual community to launch on February 10th, here: http://www.adidas.com/originals/ARNeighborhood Also, enjoy this video, which appears to be vaguely familiar: