adidas Will Not Renew UCF Basketball Contract
Marcus Jordan wears XII's in-game, ending the current deal.
words_Nick DePaula Adidas has decided not to renew its sponsorship contract with the University of Central Florida, due in large part to the fiasco stemming from freshman guard Marcus Jordan's insistence on wearing Air Jordans in-game. After we first discussed the issue HERE, when Michael's son Marcus had announced during the team's Media Day that he would prefer to wear his father's shoes on-court, it appears as though the battle between The Brand With The Stripes and UCF began heating up. Initially, UCF team officials had told Marcus he would be allowed special permission to wear a competitor's shoes, given that his father happened to have his own $1 Billion sneaker brand and all. Though it appeared that adidas would begrudgingly let things slide and ok the one-time exception, after the brand's regional reps and the school had come to an agreement, the higher up powers that be at adidas apparently had a change of tune. Once Marcus stepped onto the court last night for the Knight's season opener against St. Leo, wearing the upcoming 'Rising Sun' Jordan Retro XII, with his teammates uniformly clad in the adidas TS Commander LT, the school's partnership with adidas was all but voided. It's worth noting that the only visible logos near his feet were found on the adidas SpeedWrap ankle braces he was wearing, as he whited out the Jumpman on the tongue top of each shoe, as well as the '23' found along the heel. "The University of Central Florida has chosen not to deliver on their contractual commitment to adidas. As a result we have chosen not to continue our relationship with them moving forward," adidas rep Andrea Corso told the Orlando Sentinel. The total cost of the split to the school? About $3 Million in athletic goods. While UCF and adidas had just been coming to the end of their current five-year deal that spanned from 2005 to 2010, they had already begun progress towards a new five-year deal that would've lasted until 2015. The new deal would've bumped the school's current status from simple merchandise deal to an all-sport deal, in which UCF would be provided athletic shoes, equipment and apparel for free, valued at about $3 Million in total. Under their old deal, they had to pay wholesale cost for goods to outfit fifteen sports. Marcus hasn't yet made a public statement on the issue, and he finished the game with 1 point, 1 assist and 3 steals, while coincidentally playing 23 minutes. Source: Orlando Sentinel