words_Nick DePaula UPDATE: Just kidding! The date has been changed BACK to October 24th! Below is a recap of the unveiling event held August 7th. For detailed box images check HERE, for images of the press conference check HERE, and for images of King James' Sneaker Lineage display, check HERE. Earlier today at the Ed Davis Community Center in Akron, Ohio, LeBron James and Nike Basketball designer Jason Petrie unveiled the latest signature sneaker for King James in front of media members as well as a live streaming global webcast. Touted as the lightest signature shoe in the LeBron line yet (lighter than the Air Zoom Generation even?), the Air Max LeBron VII most prominently features two never-before-seen elements in James' line: 360 Max Air and Flywire. The 360 differs from the previously used and Pebax cage-encased 360 Max Air bag found on the Air Max 360 BB, as worn by Amare Stoudemire, and the hope is that the tooling sits lower, offers better court feel and is also more responsive. Along the upper, Nike's Flywire panelling plays a large role in offerings support in a lightweight package, and a gleaming patent leather rand makes up the perimeter of the shoe, wrapping fully around and serving as a support footbucket of sorts. Signature details include the 'LJ23' logo along the lateral heel, as well as the 'VII' touch to be found along the top molded lace grommets. You'll find 'King' and 'James' welded at the bottom of the eyestay along the laces, 'TWENTY' and 'THREE' along the outsole toes as well, and also LeBron's 'L' and 'J' tricep tattoos along the corresponding heels. Our own Zac Dubasik was on the scene in Akron, and we'll be updating you with more images and information on the latest James signature shortly. In terms of a release date, the Nike Air Max LeBron VII will be dropping October 24th with a retail price of $160. What are your first impressions now that the Max LeBron VII has been officially unveiled? Feeling the departure towards the 360 Max Air bag? What colorways and materials are you hoping to see? Speak up and be heard! ZL7 SC 700The7 7The7 6The7 5The7 9 SCThe7 4The7 2The7 1The7 3 Jason Petrie's Sketch : PetrieSketch700 SC