The Reebok Flash Store: NYC Court Victory Pump

words_Keith Kunis

Starting this Saturday, November 15th, 169 Bowery in New York City will be inhabited by first time pop-up store owners Reebok. The Reebok Flash store will stay in business for only 4 weeks, offering a brand new, never before seen, limited-edition sneaker each week. As each week passes, the previously released sneaker will be gone and a new one will show up in its place, with each new shoe available for one week only. Specially selected apparel and footwear will be available in the store too.

Seeing that Reebok’s first pop-up store is opening in New York, it’s only proper that their first release comes inspired by NY. The NYC Court Victory Pump will be the first limited sneaker made available at the store and comes in the classic NYC taxi-cab yellow, with red and teal accents. Other interesting characteristics on the shoe is the pretty cool looking patterned sock liner and insole that reads ATM across it. The NYC Court Victory Pump will retail for $135.

As far as future releases go, there are little details available, but we hear they will continue with the NYC inspiration next week, giving a classic Reebok silhouette the Coney-Island treatment.