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Nike announced in January that they would move into the snowboarding business, much like they did with Nike Skateboarding a few years ago. Apparently the business plan is the same for both snow and skate: take a shoe that has sold well and make it work. The Dunk has worked for skating and the Air Force 1 seems to be the silhouette for snowboarding. Add zoom air in there and you might have a winner.
Nike has also collaborated with Stash for a pair of Snowboarding Boots. You should be able to pick which one that is. There are also a few jackets to accompany the line.
Pictures courtesy of sneakernews.com
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