In 2003, with the original Air Jordan XVIII releasing, Jordan Brand designed a special box just for them. The box itself is a dark grey color and has the number “18″ surrounded by a circle on the top. The “18″ is also clear so you can see a little bit inside it. The box has a tab on the top you pull and out comes another box in which the sneakers lie underneath a towel which replaced the regular tissue paper for this model. This box was used for all Air Jordan XVIIIs from 2003-2004.
It’s become a global phenomenon, the likes of which we may never see again. The perfect team assembled from the start: the alpha player in Michael Jordan, a corporate maverick savvy enough to leverage the young star in Phil Knight, and an architect-turned-designer in Tinker Hatfield eager to redefine the industry with his problem-solving approach to footwear. It was a time when the sun, moon and Mars aligned, and the dominance that Michael Jordan displayed nightly as a young Chicago Bull captured the imagination of adoring fans across the globe. Chicago soon began to beat, repeat and three-peat against the competition, twice, and the innovation making its way out of Beaverton was unparalleled across the footwear industry, marking both aesthetic and athletic firsts, as both the legendary Air Jordan shoe and Michael’s playing career itself reached mythical status.
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