As the Air Jordan XV debuted in 1999 so did the long-lasting Jordan face box. It is an all black box with a grey top that features MJ’s face on it with lines going through it. This specific box was used for almost every single Air Jordan model over the next five years, and, at one point in time, both originals and Retros. This box has been used more than any other box throughout the years of Jordan Brand.
It’s become a global phenomenon, the likes of which we may never see again. The perfect team assembled from the start: the alpha player in Michael Jordan, a corporate maverick savvy enough to leverage the young star in Phil Knight, and an architect-turned-designer in Tinker Hatfield eager to redefine the industry with his problem-solving approach to footwear. It was a time when the sun, moon and Mars aligned, and the dominance that Michael Jordan displayed nightly as a young Chicago Bull captured the imagination of adoring fans across the globe. Chicago soon began to beat, repeat and three-peat against the competition, twice, and the innovation making its way out of Beaverton was unparalleled across the footwear industry, marking both aesthetic and athletic firsts, as both the legendary Air Jordan shoe and Michael’s playing career itself reached mythical status.
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