words_Keith Kunis
Everyone’s favorite online SB retailer is getting snatched up by Foot Locker, in a deal recently announced that might shake up the mail order catalog market. Foot Locker, Inc. has signed an agreement with dELiA*s, Inc. to purchase CCS for $102 million in cash. (Somebody is throwing a party!) CCS is an online and catalog retailer geared towards the teenaged male that has sold skateboard footwear, apparel and accessories for over the past two decades.
“We believe that expanding our offerings in the skateboard category will allow us to broaden our appeal to the teenaged male, providing an exciting growth opportunity for our company,” Foot Locker Chief Executive Matthew D. Serra said in a statement. While CCS has been previously owned and operated by dELIA*s, don’t expect this deal to dramatically affect the appearance of the catalog, as it will retain its branding across all platforms like the CCS website, clothing line and skate team, just to name a few.
CCS revenues for 2009 are projected to exceed $80 million, and the completion of the sale is expected to take place within the next 60 days.
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October 3rd, 2008 at 5:46 pm
this sucks big time
October 6th, 2008 at 4:19 pm
Wow does this mean all the CCS SB will go Foot Locker Retail?????
October 16th, 2008 at 6:58 pm
NO, NOTHING WILL CHANGE.
You won’t see CCS items in Foot Locker, and you won’t see Foot Locker items in CCS. The only thing that changes is the cash flow, period.