Air Jordan

Description
One of, if not, the most iconic sneaker and apparel lines out there is without a doubt the Air Jordan. From his days at Laney High School, the University of North Carolina, and with the Chicago Bulls, Michael Jordan made an impact at every stop. The Air Jordan signature line came onto the scene in 1984 as a Nike entity. It broke onto the sneaker scene with the first Jordans a year later. The Air Jordan 1 featured a red and black colorway, matching the Chicago Bulls uniform. Perhaps what helped its popularity rise was the then NBA commissioner’s David Stern ban of the shoe. Stern fined Jordan $5,000 every time he wore the shoes because he claimed that the shoe didn’t have enough white to match the Bulls’ uniform. Nike used this attention as a vehicle for promotion and by 1986 the sneakers rose to popularity that demanded a new Jordan sneaker to release. Since then, the line has released a new pair of Jordans about each year, with the latest one, Air Jordan XXX, set to release in 2016. Along the way, Air Jordan has released various apparel styles and has signed 42 professional athletes from different sports, including football, baseball, and basketball.
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