You Won't Believe How Many "Legend Blue" 11s Were Sold Last Weekend

Jordan Brand sold a ton of Air Jordan 11s last weekend and made a ton of money in the process.

by Brendan Dunne

Roughly 500,000 pairs of the Jordan 11 "Legend Blue" were sold on the sneaker's day of release last Saturday.

The figure, which comes from Matthew Kish via SportsScanInfo, is another reminder that, despite the mystique that Jordan Brand has managed to create for these shiny sneakers, they aren't all that limited in the grand scheme of things. The massive number of Legend Blue 11s sold of course translated into a big payday for Nike—Kish also reports that they sold $80 million worth of the shoe on that day. Plenty of retro Air Jordan styles are released in the hundreds of thousands, but the 500,000 figure here is towards the top end in terms of production numbers.