words // Brennan Hiro Williams
Rotterdam's Woei has teamed up with ASICS for a special Gel Lyte III collaboration, celebrating the shop's fifth year anniversary.
Nicknamed the "Cervidae," the Woei x ASICS Gel Lyte III features a mostly tan and brown, deer-inspired colorway. Adding to its outdoors aesthetic, the usual plastic eyelets are replaced by gold boot-style hooks, accompanied by brown hiking laces. To finish things off, Woei puts their stamp on the "Cervidae" with dual branding hits on the heel.
The Woei x ASICS Gel Lyte III gets released to the wild on June 23 at the Woei shop, with the first 100 customers receiving a special Woei tee and shoebox. A wider European release will follow on June 30, in addition to a global release on July 7.