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Vintage Ad: Asics Running 1990

October 11th 2012 | 46 comments

words // Zack Schlemmer

Asics has long been a brand supported by serious runners, as this ad reinforces with its challenge to run down to a local 10K race and see how many runners are wearing Asics.  Not much has changed in the 22 since this ad was published, as you're sure to still see plenty of runners sporting Asics.

Asics have stayed true to their GEL cushioning technology, with few changes or additional cushioning systems like most other shoe companies have introduced throughout the years.  Think about Nike, who this ad calls out, and how many different forms of cushioning they have used (some successful, some not) since 1990.  While innovation is important, Asics doesn't seem to need it.  They apparently got it right the first time, something their loyal runners would surely agree with.

In this ad we see a few classic Asics models, including the awesome GT-Express and a great colorway of the GEL-Runner 90.  Who would like to see these models return, in addition to the usual cast of GEL Saga and GEL Lyte III retros?

Creative
Resell
Will Camp
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Expensive
WTF
Hideous
Approve
Scrap
Feet Worthy
Really?
Easy Pass
Bad Quality
Too Much
Disapprove
Clean
Ridiculous!
Easy Cop
Join us for another Vintage Ad where this time we remember the Nike Air Zoom Spiridon runner.
May 9 | 39 COMMENTS | ZACK SCHLEMMER
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Michael Jordan once graced the front of the Wheaties box wearing the "Grape" Air Jordan V.
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46 Comments » What's being said ...
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Forum Master
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Back in the day kicks aaaah
Yeah Dick I wear all my shit
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Eugene_Flash:
to find a wearable pair of gel-110 would be amazing


not to worry, all you have to do is find a pair, they will be wearable.

I've got a pair of these GT-Xpress and they are completely wearable. even the old GT-III is wearable.

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to find a wearable pair of gel-110 would be amazing
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cool
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classic
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Still rings true today!
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asics are ugly
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Russian Bear:
dont care about asics


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extra true
kithset
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Looking To Buy:
KD IV Gold Medals Size 12-12.5
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Ewings Red Suede Size 12
PM me
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hermanator4444:
nasty ad, lol don't put on airs. they are right though


they're spot on!
Religio, Mores, Cultura. Animo La Salle!

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Back in the day kicks aaaah
[quote="Eugene_Flash"]to find a wearable pair of gel-110 would be amazing[/quote] not to worry, all you have to do is find a pair, they will be wearable. I've got a pair of these GT-Xpress and they are completely wearable. even the old GT-III is wearable.
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to find a wearable pair of gel-110 would be amazing
cool
classic
Still rings true today!
asics are ugly
[quote="Russian Bear"]dont care about asics[/quote]
extra true
cool
[quote="hermanator4444"]nasty ad, lol don't put on airs. they are right though[/quote] they're spot on! :up:
ok
awesome. when sh!t was real
haha