words // Luis Sanchez
With such an unmatchable passion for the game, there's no way you can stop Nike Basketball's biggest stars from playing the game of basketball. Nike Basketball's top representers and household names like LeBron James and Kevin Durant describe "Basketball Never Stops" as more than a phrase, it's an everyday lifestyle for these guys. Whether they're on the court or vacationing with their families, Nike Basketball's biggest athletes will continue to prove why "Basketball Never Stops."
As part of their continued campaign during this unfortunate NBA lockout, Nike Basketball's biggest stars and supporters recently came together to let us know what "Basketball Never Stops" means to them.
As a fan, what does "Basketball Never Stops" mean to you? Hit the comment section below and let us know!