words // Nick DePaula
With the launch of their newest performance sneaker last week, the all new Spine, Under Armour plans to roll out a national ad campaign this Monday showcasing Tom Brady, Cam Newton and Kemba Walker training and preparing for their upcoming seasons.
Check out a first look of the spot ahead, which builds around a theme of hard work and improvement with the words: "How did last season end? How will this one end? That's up to you." As we all know, the year could've went a little better for the Bobcats.
To read all about the design and engineering of the new UA Spine, you can check out our in-depth interview with designer Dave Dombrow.