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Video // Spike Lee Talks Michael Jordan & The Mars Blackmon Ad Campaign

October 2nd 2012 | 42 comments

words // Luis Sanchez

The man behind the game-changing Mars Blackmon ad campaign recently sat down to talk about how he got his start in film and built his longstanding relationship with the Swoosh and MJ.

Certainly a familiar face in the world of sneakers, Spike takes us back to the days of his debut film "She's Gotta Have It," which lead to Weiden & Kennedy's genius idea to put Mars Blackmon front and center in the now timeless Air Jordan commerical series.

Here it all from the man himself below, along with a little background on how his storied career in filmmaking came to life.

via MediaBistro

Creative
Resell
Will Camp
Might Cop
Hype Magnet
Expensive
WTF
Hideous
Approve
Scrap
Feet Worthy
Really?
Easy Pass
Bad Quality
Too Much
Disapprove
Clean
Ridiculous!
Easy Cop
After dropping in Black/University Gold last December, a gold-dominated sample colorway of the Jordan Spizike recently surfaced.
May 8 | 66 COMMENTS | BRANDON RICHARD
66%
34%
The low-cut version of the Spizike's offspring will soon release in a heritage Jordan colorway.
May 4 | 184 COMMENTS | BRANDON RICHARD
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tigger830
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Months ago | 14th January 2013 12:00
Smart move
Yeah Dick I wear all my shit
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InZaneKicks
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Months ago | 3rd October 2012 01:38
Known mike for all of these years,how could it not cross his mind to ask him why Mike approved of the project.
NEWJACK91 - SCAMMER and on welfare avoid at all costs
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vthendo9
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Months ago | 2nd October 2012 23:51
spike lee is a douche
You mad bro?
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858rieder
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Months ago | 2nd October 2012 21:54
Damn wish he could be my professor
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sgtsnorkel
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Months ago | 2nd October 2012 21:19
elmo21993:
Real dude.


plus he has fresh kicks coming out off his @$$
GUCCI AIR JORDAN 1 SZ 13 FOR SALE HIT ME UP WITH OFFERS
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elmo21993
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Months ago | 2nd October 2012 20:33
Real dude.
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DJ NastyNick
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Months ago | 2nd October 2012 20:12
Nice piece on Spike... real words from a real dude...

Holla
Been on here since 06'

Holla at cha Boy

Follow me on Instagram DJNASTYNICK

Looking for CTK's & DOOMS sz. 12
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SilkWilkins88
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Months ago | 2nd October 2012 19:39
That was a nice and interesting piece on Spike Lee
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no1deasoriginal
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Months ago | 2nd October 2012 17:46
great words in those last couple seconds

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CSR21
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Months ago | 2nd October 2012 17:07
ahahahhahahahahah
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Coo23
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Months ago | 2nd October 2012 16:07
Fueqo:
TheMakenroe1:
cool


agreed


"I can accept failure, everyone fails at something. But I can't accept not trying."-Michael Jordan

"We are what we wear, we wear what we are"-Macklemore

"Change the game, don't let the game change you"-Macklemore
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StayFlyMizzle305
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Months ago | 2nd October 2012 15:09
How can you not like Spike Lee, lol.
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Smart move
Known mike for all of these years,how could it not cross his mind to ask him why Mike approved of the project.
spike lee is a douche
Damn wish he could be my professor
[quote="elmo21993"]Real dude.[/quote] plus he has fresh kicks coming out off his @$$
Real dude.
Nice piece on Spike... real words from a real dude... Holla
That was a nice and interesting piece on Spike Lee
great words in those last couple seconds
ahahahhahahahahah
[quote="Fueqo"][quote="TheMakenroe1"]cool[/quote] agreed[/quote]
How can you not like Spike Lee, lol.
[quote="TheMakenroe1"]cool[/quote] agreed
dope
cool