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Video // Spike Lee Talks Michael Jordan & The Mars Blackmon Ad Campaign

words // Luis Sanchez

The man behind the game-changing Mars Blackmon ad campaign recently sat down to talk about how he got his start in film and built his longstanding relationship with the Swoosh and MJ.

Certainly a familiar face in the world of sneakers, Spike takes us back to the days of his debut film "She's Gotta Have It," which lead to Weiden & Kennedy's genius idea to put Mars Blackmon front and center in the now timeless Air Jordan commerical series.

Here it all from the man himself below, along with a little background on how his storied career in filmmaking came to life.

via MediaBistro

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POSTED Oct 21, 2014 - 4 days ago
WORDS STEVE JACONETTA
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