Video // Nike Unveils "Nature Amplified" Design Ethos
words // Brennan Hiro Williams
Nike presents two new videos explaining its "Nature Amplified" design ethos, an approach focused on designing for the body, fueled by scientific data and athlete insights.
“Nature Amplified means designing for bodies in motion and creating incredible new products that work intuitively with the human body,” said Trevor Edwards, Nike Brand President. “The footwear and apparel we’ve unveiled today is based on insights from athletes and runners at every level, combined with extensive research in our Sport Research Lab. These innovations are data-driven, but body-led."
Find out more about "Nature Amplified" in the videos below:
I believe most of the respectful postings from SC members were true. Quality. Yes..when it comes to certain kicks and I will say it the AJ 5's besides the "Black Grapes" this year in particulair were garbage. It won't change on those ever. 3'S have been awesome even from 2011. 4's have been ok 2012 going into 2013 and yes even the '88 anniversary's were quality. 8'S were a let down as most don't like them anyways. Avalibility is also a issue. Nuff about the JB.
Lebron had a hell of a year not only for his line but of course a 2nd title and limited 10's are still being pumped out limited. I didn't have many troubles copping any Kobe, KD, Melo, models at all besides bhm and all-star packs. Biggest surprise were Chuckposites and most are sitting on shelves in my area.
Now...basic Nike kicks. Flyknits in many shapes and forms are hot as of now. Roushes which were a underground fan fav and now are huge which are all on shelves in most CW's. Woven's are even catching on to my surprise cos there comfortable as any casual kick out here. People are buying on what makes there feet feel right vs. what is eye catching as of the last 4 years I say.
Long story short I say Nike is the best at what they are doing bar none, but lets say it...over priced resellers and this lifestyle that us true to sneakerheads are is at a all time high. Time will tell if this slows down in which I might see it in a year or two. People like myself stay true to what they love and this is what I love and that is kicks with new socks. Not a better feeling in the world...well besides getting laid and paid...lol. Take care my sneaker friends. ~Frank