words // Brennan Hiro Williams
Following last week's release of Nike+ Basketball and Nike+ Training, Nike launches its new #GAMEONWORLD campaign with a film featuring "a video game world made real," reflecting the way Nike+ combines sport with digital experience.
The new Nike+ Basketball and Nike+ Training programs will combine with Nike+ Running and the Nike+ FuelBand to create the new Nike+ ecosystem.
"Athletes everywhere know that for performance to be improved, it has to be measured first. Nike+ Basketball and Nike+ Training are revolutionary experiences. The information that both services deliver means athletes can measure and track their performance like never before" said Greg Hoffman NIKE Vice President of Global Brand Creative. "We wanted to challenge and inspire people around the world to achieve and measure their personal bests. The ‘Game On, World’ campaign will be the activation point for millions of athletes worldwide."
Check out the video, including cameos by Ving Rhames and LeBron James, below.