words // Brennan Hiro Williams
Nike unveils its new "My Time Is Now" campaign today, celebrating the hunger and impatience of the next generation of players as they look to make their mark this summer at Euro 2012 and the London Olympics.
The campaign is led by a great new spot featuring several of the world's top players, including Neymar, Alexandre Pato, Cristiano Ronaldo, Andres Iniesta, Gerard Pique, Wesley Sneijder, Gregory van der Wiel, Kevin Strootman, Hugo Lloris, Franck Ribery, Yann M'Vila, Chicharito, Danny Welbeck, Mario Götze and Mesut Özil. Special cameos are made by Pep Guardiola, Laurent Blanc and, of course, LeBron James.
Check out the commercial and a special behind-the-scenes video below.