words // Brennan Hiro Williams
Last Thursday, Nike unveiled the new Nike+ FuelBand, a new product designed to "motivate and inspire users to be more active."
While the cool factor is well apparent, many consumers still have questions regarding price points and future integration plans for the FuelBand. Nike's Stefan Olander (VP, Digital Sport), Kwamina Crankson (Experience Lead, Digital Sport) and Jamian Cobbett (Design Lead, Digital Sport) provide further insight about the inspiration behind the product, and more specifically, what is inside of it.
Check out the video below:
