words // Brennan Hiro Williams
Nike released a new video today entitled "Voices," celebrating female athletes on the 40th anniversary of Title IX. The film features stories from distance running legend Joan Benoit Samuelson, American boxing national champion Marlen Esparza and WNBA/Olympic basketball stars Lisa Leslie and Diana Taurasi.
“Voices” reflects on some of the challenges these incredible athletes have faced on their journeys to greatness, and celebrates the passion, commitment and strength of female athletes everywhere to be the best at what they do. As the film progresses, the voices of these athletes are embraced by young girls who embody the spirit of women in sport of the future, adopting the same “play by your own rules” attitude that Lisa, Joan, Marlen and Diana exemplify. An attitude that will inspire the next generation of female athletes.
Nike has championed female athletes and worked to change the game for women in sports for over 40 years—inspiring and enabling female athletes of all levels to achieve their potential in both sport and life.
The film launches on Nike Women Facebook on June 23 and will run on ESPN and ABC Family on June 23, and on ESPN June 26. Viewers can participate in the conversation on Nike Women Facebook and Twitter via #MAKETHERULES.