words // Brandon Richard
The team over at adidas Soccer has unveiled a new 30-second TV spot that showcases the adidas miCoach SPEED_CELL, which captures 360-degree movement and measures performance metrics during practice or gameplay. The chip’s unique on-board memory stores up to seven hours of data, wirelessly syncs with the user’s smartphone and uploads performance stats that can be shared through Facebook and Twitter. Stars of the clip include Brek Shea of FC Dallas, Javier Morales of Real Salt Lake, Teal Bunbury of Sporting KC and Darlington Nagbe of the Portland Timbers.
The next generation of adidas micoach technology will debut at the 2012 AT&T MLS All-Star Game on July 25 in Philadelphia as MLS All-Stars vs. Chelsea FC will be the world's first "Smart Soccer Match" and will feature the new adidas micoach professional soccer team tracking system.
Check out the new adidas “Smart Soccer” MLS TV spot before it premieres Saturday during the Champions League Final on FOX.