words // Brandon Richard
San Diego based athletic wrist wear maker Deuce Brand has teamed up with LeBron James' unKnwn for a new collection of timepieces. Deuce Brand watches have been worn and endorsed by athletes from the NBA, NFL and MLB.
The Holiday '12 unKnwn x Deuce Brand Collection consists of two distinct colorways; an all-white band with light matte grey accents and a clear backing that glows bright blue in the dark, as well as a gunmetal style with black accents and a camouflage backing. Each watch features the phrase "mi6mi" on the underside as a tie-in to the shop's location and LeBron's jersey number and comes with packaging that complements the product design.
Commemorating the unique collaboration, artisan toy maker ducobi created two one-of-a-kind point of purchase display items, exclusively being displayed at unKnwn.
Limited to 90 pieces each, the collection will be available in-store at unKnwn on Christmas Eve.