Issue 38

Under Armour's New Commercial Featuring Cam Newton & AraabMuzik

February 21st 2012 | 80 comments

Under Armour x Cam Newton - Cam's Night Out featuring AraabMuzik (1)

words // Brandon Richard

via Press Release

Tomorrow night, Under Armour will officially debut its new football commercial, "Cam's Night Out," on the NFL Network during the 2012 Combine. The new spot depicts a Friday night in the life of Under Armour's star football athlete and 2012 NFL Rookie of the Year, Cam Newton. In the clip, the club is replaced by the field, and renown producer AraabMuzik provides the soundtrack that inspires Cam's training. Under Armour's new Highlight cleats and Baselayer help him perform quicker, lighter and stronger.

The 60-second spot celebrates Cam's commitment to training and the style, individuality and flair that define his dynamic performances. Products such as the new UA Highlight Cleat, available on April 6, have innovation designed for the needs of the new generation of multidimensional football players. The high-top design eliminates the need for spatting or taping which add weight, and the new Compfit technology provides a tight, compressed fit that keeps your foot locked in for speed and support. There's also a new Foot Locker exclusive colorway of the Charge RC runner featured, pictured below.

Featured in the commercial, AraabMuzik created original music on the MP3 player for the spot as well as an additional track that's available now along with more information at Facebook.com/UnderArmourfootball.

Read on for an early look at "Cam's Night Out," as well as a "Sound of Speed" behind-the-scenes look at the making of the commercial.

Under Armour x Cam Newton - Cam's Night Out featuring AraabMuzik (3)

Under Armour x Cam Newton - Cam's Night Out featuring AraabMuzik (4)

Under Armour x Cam Newton - Cam's Night Out featuring AraabMuzik (5)

Under Armour x Cam Newton - Cam's Night Out featuring AraabMuzik (2)

Creative
Resell
Will Camp
Might Cop
Hype Magnet
Expensive
WTF
Hideous
Approve
Scrap
Feet Worthy
Really?
Easy Pass
Bad Quality
Too Much
Disapprove
Clean
Ridiculous!
Easy Cop
84%
16%
Worn by Cam Newton during his rookie season, this heavy duty cleat tips the scales at just 10.3 ounces.
Apr 26 | 94 COMMENTS | BRANDON RICHARD
Under Armour uses tonight's NFL Draft as a platform to debut a TV spot for one of their new football cleats.
Apr 26 | 66 COMMENTS | BRANDON RICHARD
80 Comments » What's being said ...
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Commercial Was Straight I Guess....
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The future of the NFL.
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That commercial could only appeal to a fan.

A non-training training sequence where he's at the stadium with his personal DJ for the session (!), then, once it seems like the useless meter for this commercial has been pinned, they break the gauge by having him to the faux-Superman bit, followed by him doing that move where he throws his head toward the camera, screaming "what?"

Having worked with the school system for years, that head fake move is a classic bully maneuver, meant to intimidate the person in front of them. What's strange about it is the message that it sends: is he trying to bully you into buying the shoes?

Who would think that's a valid marketing tool? Just weird.
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that commercial is terrible!!!!hes running around "training" in the ugliest shoes ive ever seen acting the fool ending the commercial with his gay superman impersonation screaming what at no one in particular ..... i mean is our youth of this nation so ridiculously stupid this somehow appeals to them?some ego maniac running around aimlessly making believe hes a comic book character yelling what into the camera like hes some punk street thug talkin trash to a passerby???and whats with the superman stuff with black athletes nowadays?is it immaturity or just stupidity?bet ya dwight not feeling so "super" nowadays huh?i see these kids and i just have no hope for the future .... pathetic .......
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UGLY
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Cam
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The commercial was ok..
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cool
DON'T DO BUSINESS WITH HELLOWORLD317, HE IS A SCAMMER
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Awful commercial, terrible shoe. #ScamNewton
The good, the bad, and the rad.
Will DJ for shoes.

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great commercial
"Lifes a bitch but imma keep her pussy wet"

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Cool commercial
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Love this commercial, but the cleats are ugly.
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Commercial Was Straight I Guess....
The future of the NFL.
That commercial could only appeal to a fan. A non-training training sequence where he's at the stadium with his personal DJ for the session (!), then, once it seems like the useless meter for this commercial has been pinned, they break the gauge by having him to the faux-Superman bit, followed by him doing that move where he throws his head toward the camera, screaming "what?" Having worked with the school system for years, that head fake move is a classic bully maneuver, meant to intimidate the person in front of them. What's strange about it is the message that it sends: is he trying to bully you into buying the shoes? Who would think that's a valid marketing tool? Just weird.
that commercial is terrible!!!!hes running around "training" in the ugliest shoes ive ever seen acting the fool ending the commercial with his gay superman impersonation screaming what at no one in particular ..... i mean is our youth of this nation so ridiculously stupid this somehow appeals to them?some ego maniac running around aimlessly making believe hes a comic book character yelling what into the camera like hes some punk street thug talkin trash to a passerby???and whats with the superman stuff with black athletes nowadays?is it immaturity or just stupidity?bet ya dwight not feeling so "super" nowadays huh?i see these kids and i just have no hope for the future .... pathetic .......
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The commercial was ok..
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Awful commercial, terrible shoe. #ScamNewton
great commercial
Cool commercial
Love this commercial, but the cleats are ugly.
not a fan of UA but i think imma try a pair of these tho. if not eff em im going back to nike with the quickness
man those are some high tops!
those cleats look cray. only if i was big and 250 pounds, maybe i wouldve considered getting them.