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by Brendan Dunne
Under Armour might be way behind Nike in its share of the basketball sneaker market (Nike is at about 96 percent right now) but that doesn't mean Nike isn't aware of its moves in the space.
Proof of that comes from CBS Sports, which is reporting that Nike has scheduled a summer basketball game this month that will coincide with Under Armour's annual Elite 24 high school basketball game. The 2015 Under Armour Elite 24 is scheduled for Aug. 20-22 and Nike now has high school game planned for Aug. 20-22. These sort of games are crucial for brands who want to begin the grooming process early and familiarize young players with the perks of signing with them.
This means that the top high school prospects in the country are already having to choose between Nike and Under Armour. What may make their decisions easier are the locales of the two: Under Armour's game is in NYC while Nike is flying players out to the Bahamas.
