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by Brendan Dunne
Under Armour's got a potential to get $83 million in TV exposure for its brand if all its sponsored March Madness teams go far in the tournament.
The figure, reported by Bloomberg, was calculated by sponsorship evaluation firm Front Row Analytics. Its chances of getting the full value are incredibly small though, as the $83 million figure comes from the total on-air time the brand would get if all of its tournament teams won every possible remaining game.
This year is a big one for Under Armour's sneaker presence in the tournament, as the company has a high of six schools wearing its sneakers in March Madness play this year. Nike, by comparison, dominates the field with 48 sponsored teams.
Via its endorsements, Under Armour is guaranteed at least $3.9 million in exposure. Top teams for UA this year include Notre Dame and Maryland, which are No. 3 and 4 seeds, respectively.
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